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May 2, 2020

Designing Brands for Festivals & Venues

Step one : The birth

"The strength of brand loyalty begins with how your product makes people feel."
- Jay Samit

Nowadays, everybody can start a business. Everybody. With that in mind, how are you going to stand out in a crowd always growing, changing and adapting ?

1. Find your core values

The first and foremost task should be to find your tone, your values and the feelings your brand should be associated with. It's all about defining the DNA of your brand. What is your audience? What is it that you do? Why do you do it? And the list of questions goes on and on, until you get the true essence of your brand.

2. Give your brand a face

When I say this, the first thing that will come to your mind is a logo. And you're right. Partly...

Logo concept for Papillons de Nuit, a French music festival
Logo concept for [re:vision] line of events
Logo concept for a Museum of Electronic (music) and Rave Culture

A good logo is an essential part of your Brand Image, but all by itself, it won't get you far. What I truly mean by a "face" is a Brand Guide, your brand's bible that will accompany you every step of the way. It does not only cover the logo, but also typography, color usage, layouts, tone or even the imagery you will use. It can expand to CX (customer experience), UX/UI (user experience/interface)... The thorougher, the better. Remember that for a Branding to be efficient, the key lies in consistency, which is exactly the purpose of a Brand Guidelines.

Step two : Activate your presence and communicate through dedicated channels.

Now that your brand is defined and all the assets are created, time for you to put your business out there and reach your audience. Will it rather be billboard advertisement, social media promotion, TV pre-rolls ? Maybe a mix? There again, the answer is inherited from the brand design, as it greatly depend on what you are trying to achieve.

No matter what you go for, having your own website is always a smart choice. When social medias change their algorithm faster than you can understand and decrypt them, you need a reliable source where the content of your choice is push forward. It's also mandatory when you want to do social advertising that converts!

App designed for the MERC

When designing communication assets for your brand, your imagination (or your designer's) is the limit. If you look at big brands, you realize how they are everywhere: sending you notifications and newsletters, sponsoring on social medias, adding new features or products, anything goes to get you hooked so you come back. That's exactly where I step in. I help you achieve the best results within your budget, with a deep analysis and understanding of your markets and competitors, so that you can communicate efficiently to your audience and grow your brand.

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