Selected work

Four jobs. Fix a brand, carry one for years, land one on the day, build one in nine weeks.

4 case studies · 14 more projects in
the gallery
Billion Oyster Project billboard: “Get on the water” with a great blue heron in flight
01. BOP
Newest case study
Rebrand & comms system · 2025–ongoing

01. Billion Oyster Project

Restoring oyster reefs in New York Harbor, and teaching the students who'll keep it going.

What changed

Annual Appeal I designed raised 11% more YoY. Turned the stalled rebrand around in days. And built the comms for the annual party. It sold out in five hours.

The diagnosis

Inside the building they knew exactly who they were. Everything facing outside was still asking permission it had already earned.

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Comms system, refresh & rebrand · 2021–2024

02. Sustainable Ocean Alliance

Backing young ocean leaders and startups in 165 countries.

What changed

One template system for everything SOA published, then a 2022 refresh that carried them through the UN Ocean Conference.

The call

SOA published something almost every day, and that's where people actually met the brand. So the first call was templates, before anyone touched the logo.

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Campaign art direction · 2022

03. UN Ocean Conference, Youth & Innovation Forum

SOA's youth forum ahead of the 2022 UN Ocean Conference, co-hosted by Portugal and Kenya.

What changed

Over a hundred young delegates in the room, from around the world. Two innovathon teams left with $15,000 microgrants.

The call

Before anyone was picked, the posts sold what you'd get: Lisbon, the UN Ocean Conference, mentors. Once the delegates were picked, they became the campaign.

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Identity, guidelines & website · 2025–2026

04. Mangrove Breakthrough

The global push to protect and restore 15 million hectares of mangroves by 2030.

What changed

A new identity and website in nine weeks. Six months later, a second pass that the team now runs on its own.

The call

Mangroves flower, and hardly anyone shows it. So the logo is four petals. With that many voices, one route with the reasons written down gets a decision.

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